Social Media Marketing, huh?
Pheww… even I need two shots of espresso before doing that.
I get it, you are on every social media platform you know, trying to promote yourself or your business and at the end, puff…you don’t get any results.
I know… been there, done that.
Social media is a powerful tool to reach out your audience and I completely agreed with that.
But every powerful thing also needs a huge amount of time, effort and more importantly…patience, just to handle it.
And you my friends, if you are doing all these heavy lifts all by yourself, it will drain away every single ounce of your energy just to be online on it.
And this doesn’t mean people who work with a team doesn’t get affected. They too feel that frustration even if they are marketing professionals.
Social media is a fast and rapidly growing platform where if you don’t match that pace along with it, you will just stay behind. And people having multiple social media accounts might just exhaust you.
So, what should you do?
Strike off the most valuable marketing plan from your marketing to-do list?
Wouldn’t it be so cool and peaceful if you could know the way to rock on social media plus you don’t lose your energy in the process?
Well, today I brought you some tips which will help you release some of those pressures and make you more active on social media.
1. Trying To Be Everywhere At Once?….STOPPPP
Trying to be on every possible social media platform at once and promoting yourself or your business and expecting a heck lot of traffic and building branding is the number one rule for not to do it.
Facebook, Twitter, Linkedin, Pinterest, Google+, Instagram, Snapchat…shall I go on?
I guess you got my point.
Not every blog post needs to be on every social media platform, the moment you hit that publish button on your blog.
Every Social Media platform is different, your audience over there is different, your audience online timing is different, so why wasting time and energy by simply posting the links unplanned.
You never know, only 5% of your total followers are online when you posted that link and the rest 95% didn’t have an idea that you posted something while they were offline.
No matter what platform it is, it is a good idea to know where your audiences are coming from and at what time does your audience come online mostly.
Check the analytics provided by those platforms, jot out which platform works best for your blog or business and at what time and then automate and schedule your posts with Buffer or Hootsuite or any scheduling software you want.
This will help you ease up some of your pain to come online every time, again and again, and post it manually.
2. Get Assistance
If you want to be stubborn and do it all by yourself, you are most welcome.
But before you do that, just go to your analytics and have a good look at your data.
Looks like your page got some Pageview Deficiency, huh??
So, have you consider getting some extra help?
We can’t be good at everything, and there is no shame in admitting that…RIGHT?? After all, we all are human beings.
Writing a good content for your blog, designing photos, marketing your products or contents…within all these people hardly find any time to get online on social media and engage with their audience, which results, holding a poorly managed and a low-quality brand page.
If you are on social media and you don’t engage with your audience, they will not connect with you.
And if you want to get connected you probably have to spend a lot of time online on social media, which I guess you don’t have any with both of your hands full.
Loosen up a bit and hire a good social media expert as your employee and who could assist you with social media marketing.
Don’t worry, everyone does that and that’s not cheating either.
Help him to know you better. Let him learn what you do and how you do you work.
This can help him to figure out the way to become an anchor point between you and your audience. Let him reach out to your audience the way you would reach out to them with the same emotion and pattern.
Plus this will also bring in a fresh eye to your social media marketing strategy and will give you a feedback.
So, if you feel overwhelmed while doing social media marketing, just hire someone to help you out.
3. Just Take A Break
Good things come to you when you are not exhausted.
Sometimes, it’s healthy to take some time off from social media and come back with a fresh eye.
Doing the same thing over and over again, every single day can easily make you overlook the faults or mistakes you are doing while being online.
Give your audience some days off to miss you.
Plus going out on a vacation will help you rejuvenate yourself which will help you build a positive mindset to interacting with your audiences.
So, take some days off and enjoy without thinking about anything else.
Launching a short-term Social Media Marketing plan can be easy, but if you are planning for a long-term marketing plan and you don’t have a plan, it can make you feel overwhelmed.
Don’t let yourself get stuck.
Plan well before you could dive into Social Media sea, take your time researching and gather as much information as you can and then expect a nice and quality results from your efforts.