Google constantly gives us all a heart attack, every time he changes his SEO algorithm.
It’s their creative way, to give every website a fair advantage to rank higher on Google's Search Engine Result Page (SERP).
And for that, every website owners and bloggers have to follow strict SEO rules.
There are certain SEO techniques which a blogger or any website owner shouldn’t be doing at all, but for some reason, they choose to bend those rules to rank high on Google's search page.
Those are called Black Hat SEO Techniques.
These techniques may or may not be able to bring you page views, but it will definitely get your blog kicked out of Google Search Page.
Today, I brought you 9 Black Hat SEO Techniques, which you are doing it, can put your blog on the wrong side of Google.
1. Guest Blogging For Backlinks Only
Guest blogging is an awesome way to build your brand. It is an extremely effective way if done it correctly.
While most of us know the fact that getting linked from other sites helps you in better SEO and makes us start writing for every possible website we can reach to.
If you are one of them then please stop doing that.
Google gives priority to those websites or blogs who get backlinked from a good and reputed site and not from some low-quality and irrelevant site.
Try to find out websites who score high in Google's Rank, submit your articles to them.
Getting a fewer backlink from a well-ranked site is far better than getting more number of backlinks who scores low on google page rank.
2. Over Optimizing Internal Links
There is a saying “Excess of anything is injurious”
Internal linking is great, but overdoing is bad. Using plenty of keyword-rich anchor text could also bring you trouble.
So, avoid that.
Make sure you are using hyperlinks in a general line to avoid any duplicity.
If you can't then at least select words in the article, which flows with the line.
3. Over Optimizing Inbound Links
Same rules applied to the inbound link too.
Be careful while choosing the words which you use while doing guest blogging.
Use natural anchored text for linking your website from the bio, article or even from press releases.
Form compelling text which readers will click and then link them to your blog posts.
4. Stuffing Keywords In Alt Image Tags
This probably won’t penalize your website or blog, but will definitely lower your pageview.
I have seen hundreds of photos with a bunch of keywords whenever I put my mouse pointer over it.
No one wants to see a huge pile of keywords list when they put their pointer on an image.
It is highly annoying and will make your readers run away.
So stop doing that and instead write a good keyword rich one-liner which describes the image and put it in your image.
5. Getting Listed In Low-Quality Directories
The Same rules apply here, just like point #1.
Getting listed in a low-quality directory just to get a good amount of backlinks will surely make your website or blog disappear from Google’s search page.
Try to get listed on some good quality directories that have high google page rank rather than on directory who just want to bulk up their database.
6. Stuffing Irrelevant Keywords
While good quality keywords are the best friends of Google, wrong poor quality keywords are the worst enemy of Google.
Just to get ranked, people stuff all kinds of keywords which are unrelated or irrelevant to an article.
This will surely put your ranking in jeopardy.
Use Google Keyword Planner and search for good quality keywords which best describes your article instead of stuffing all those bad and low-quality keywords.
Use quality over quantity.
That makes Google happy.
7. Improper Use Of Rich Snippet.
Rich Snippets is a structured data markup, that a site operators can add to their HTML.
This allows Google to understand better what type or kind of information your web page is providing.
Just like stuffing irrelevant keywords, an improper rich snippet can also backfire on you.
While using a rich snippet, make sure you choose one that actually matches your content on your page and not some random words you picked for scoring on Google.
8. Link Baiting And Then Switching
This is a strategy where a blogger writes an article and then when traffic rises to that particular page, he/she modify the content completely.
In this strategy, Bloggers writes an article with good keywords and description and brings a ton of traffic to a particular page.
And then after that page becomes popular, they start to revamp some or the whole page.
This might give your blog some good views but will also increase your bounce rates.
And eventually, Google will figure it out and will penalize you for it.
9. Comment Spamming
Lastly, using software and services to post comments automatically on hundreds of blogs is the worst idea you can ever come up with.
If you are thinking that by doing this you will get thousands of backlink to your blog automatically and you will be safe from Google's penalty, you are mistaken.
Google spend a fortune to create algorithm and software, just to track these kinds of activities.
There is no way, you can fool Google with this.
Using a software to spam over will just get you kicked out of Google page.
Google values genuine, quality backlinks and also it should come from a reputed blog.
Then you can expect to rank high on Google page.